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The PerfumeTok hashtag has had more than 3 billion views on TikTok, and has arguably contributed to an increase in fragrance purchases, NPD Group says.
September 29, 2022
By: Lianna Albrizio
Associate Editor
TikTok’s algorithm often gives perfume enthusiasts a front-row view into the evolution of the PerfumeTok hashtag. Over the last two years TikTok, and subsequently PerfumeTok, expanded and progressed in terms of content, consumer impact and the ways brands are engaging with their target audiences, according to beauty analysts with the NPD Group. A Nose for Purchasing Power The PerfumeTok hashtag has had more than 3 billion views on TikTok, and has arguably contributed to an in...
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